False Advertising

The Whisky Exchange under investigation for false advertising !

THE SCOTTISH SPIRITS ASSOCIATION accuses  The Whisky Exchange of illegal promotional claim.


The Scottish Spirits Association is warning consumers “not to be taken in “by The Whisky Exchange new product line claiming to be “Clean Spirits Alcohol Free Vodka , Alcohol Free Rum , Alcohol Free Whisky, Alcohol Free Gin , Alcohol Free Cognac ” and is signaling its intent to fight against the introduction of an illegal product.

UK Based The Whisky Exchange says on its website “Its alcohol free Whisky, Gin, Vodka , Rum, Cognac ” will soon be available on the market but the SCOTTISH SPIRITS ASSOCIATION says that Whisky, Gin, Vodka, Rum and Cognac are internationally, understood to be a distilled beverages.

The Whisky Exchange launched what it describes as “ Alcohol free Whisky, Gin, Vodka, Rum, Cognac “, the company says that the product is designed as “ Introducing Clean Spirits: a range of great-tasting alcohol-free spirits from The Whisky Exchange. Forget clean eating, this is clean drinking…   ”

Claiming that The Whisky Exchange promotional claim describing the product as “CLEAN DRINKING…. ” is illegal under UK and EEC laws.

Claiming that The Whisky Exchange promotional claim, describing the product as Alcohol Free Whisky produced of Scotland, Alcohol Free Cognac produced of France , Alcohol Free Vodka produced of Russia, Alcohol Free Rum produced of Jamaica , Alcohol Free Gin produced of Scotland is illegal under UK and European Law, the Scottish Spirits Association says that laws are in place in EUROPE and USA to maintain the reputation of Scotch Whisky , Gin, Vodka, Rum, and Cognac as a quality product to protect the consumers.


The Scottish Spirits Association has alerted the respective brand owners of the liquors illustrated on The Whisky Exchange web Site http://blog.thewhiskyexchange.com/2017/04/clean-spirits-a-new-alcohol-free-range-from-the-whisky-exchange/  to inform them of the situation.



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